Tips and Tricks for Online Marketing and SEO – How to Promote Your Business/Website Online

There are various ways to promote your website online, some of which just need a bit of your time, while others burn a small hole in your pocket. Needless to say, if you can own and build a website, promoting and marketing for it online won’t be much of a pain.

So basically, my online marketing strategy revolves around these few points:

SEARCH ENGINE MARKETING

Search Engine Marketing (SEM) refers to an internet marketing technique that involves the promotion of websites by increasing their visibility in search engine result pages. It basically involves two methods:

a> Pay Per Click (PPC) advertising

b> Search Engine Optimization (SEO)

Pay Per Click is a method of paying a search engine to show your website more frequently in search results as a user searches for a content, while SEO is the method where you actually modify or rewrite your websites’ content manually to achieve higher rankings in the search engine result pages.

CONTENT MARKETING

It is a form of marketing where media and contents are created and published in order to communicate with and acquire prospective customers. The content may be in the form of images, newsletters, how-to-guides, case studies, etc. The main aim of content marketing is not to sell a product directly, but to keep in touch with existing and to-be clients and provide them with needed and helpful information so as to earn their loyalty. The most common and traditional way of content marketing is to write descriptive articles or ad-content on sites like EzineArticles, Squidoo, ArticlesBase, GoArticles, etc. Some of them even pay for writing articles.

SOCIAL MEDIA MARKETING

Social Media Marketing is a way of popularizing an event, product, service, brand or a company with the help of social networking sites. It is an unpaid marketing method because it depends upon the quality of the content and the how much the readers share it. The most common platforms of social media marketing are Facebook, LinkedIn, Twitter, Google+, MySpace, etc. Most of these sites offer a dedicated page for your business that can be used to promote your company, product or service. Furthermore, words of mouth and shares by the users play important role in doing the same.

MOBILE MARKETING

Mobile Marketing, as it’s obvious from the name, is the form of marketing where cell-phones are the bridge between a company and their clients, or future clients most of the times, where customers are provided with personalized and customized information, offers, or deals about the product or services. There are quite a lot of ways of mobile marketing, but we will keep it just to the most common and most effective methods here.

a> SMS: There are a lot of bulk SMS providers that, unlike the telecom companies which have a cap on the maximum number of SMSs sent, allow users to send a large number of SMS and guarantee a delivery. So this bulk SMS service may be used to send messages related to products and services to a large number of users in a very short time, plus, it is highly cost effective.

b> App-Based Marketing: As the usage of smartphones increases, use of mobile applications have also increased proportionally. So the concept is to make mobile applications for iOS, android and symbian platforms and distribute them free over the online apps market. Sending Push notifications adds to the advantage as the users receive alerts and notifications on new products, services or information instantly.

E-MAIL MARKETING

It is a method of direct marketing where commercial messages are sent to a group of people using e-mails. The mails may be sent to a database of existing or potential customers with a view to promote a new or old service or product, or to provide a deal or offer so as to solicit repeat business, or instant business. Most of the times, companies send out promotional e-mails where a deal is provided for a limited time and the customers get a discount if they avail of the services or products within that period. Sending online newsletters at periodic intervals also brings a sense of loyalty into the existing customers.

ONLINE CLASSIFIEDS

There are a number of online classified sites where we can post advertisements about our products and services for a very small or no price at all. The classified sites may be recognized or active on a local, national or international level. Keeping in mind the Indian online market, the ones that come to my mind are Quikr, Click.in, Olx… and the list never stops. Locanto and Craigslist are two of the giants in international online market, needless to mention that there are a lot more in this category. Each of the ads that you publish in these sites remain active for a certain period and then you have to either renew/repost them, or publish another ad if still required.

LINK EXCHANGE PROGRAMS

Link Exchange refers to the method where the administrators of two(or more) websites agree to display each others advertisement or link on their own site for their mutual benefit. The method also implies to the process where a number of administrators, or Webmasters register their site on a central website that serves as the host and provides reciprocal links to the participating websites to show on their pages, So, if you register yourself for link exchange programs on such a site, the link to your website will be placed in a number of other similar ranked websites, and in turn, you need to place their links in your own site, simple, isn’t it? Generally, this service comes free of cost as it runs on the principle of reciprocity, both of the parties benefit mutually and almost equally, but at times it needs a bit of your fortune if you opt for premium and fast services.

FORUM DISCUSSIONS

Discussion forums are a great way of advertising yourselves to a group of targeted customers. Online discussion forums/boards are present for almost every topic you can think of, so at this place you get a group of people that are actually(and only) interested in the same topic, product or services that you are offering. Thus, all the people present in that discussion are your potential customers, pitch high and bang at the right moment is all you need to do. Google and yahoo also have their own dedicated discussion/Q&A forums, writing and promoting your articles where can fetch good results.

VIDEO UPLOAD

Written, printed or messaged media are good ways of marketing, but short videos on your services or products are great way of marketing. Here, people just need to look at your video for a few seconds, or maybe minutes, and understand what they are actually meant to. In this way, they quite easily omit the traditional and comparatively boring way of reading the advertisement, newsletter, or promotional messages. The most common platform is YouTube where you can upload your own custom made videos for free, or opt for paid promotion where very short promotional videos are inserted(by YouTube) between other videos which may already be a bit known to people and thus there are more chances of people seeing the promotional videos.

DIRECTORY LISTING

Web directories or link directories are the directories on the world wide web(www) that link to other web sites and categorize the websites according to their content. In simple words, directories are not search engines, but just an online directory showing the list of websites based on categories and sub-categories. There are a large number of web directories that offer free, paid, reciprocal and affiliate linkings depending upon your choice. If categorized correctly, directory listing is a great way of online marketing. DMOZ, Yahoo, Digg are some of the most famous directories online.

ONLINE DEALS

Discounts always attract customers, even if they have not much to do with the product. They stop to have a look on what is being offered. Sometimes this paves the way for the person to think deeply and consider availing the deal just because they are getting it at a great price. There are a lot of websites where services/products are offered at discounted rates. Consider visiting Snapdeal, Groupon, Timesdeal and few others.

AFFILIATE PROGRAMS

After all these efforts, if there is still a hitch left in the sales process, affiliate marketing is always there to promote direct sales of the product or services where a small share in the profit is given to the publisher or vendor that promotes sales. It is a performance based marketing system and the affiliate gets a percentage of profit for selling or helping in selling an article by applying any of the above listed or his/her own marketing techniques. One of the common ways is to place advertisement links or banners on others’ sites upon their permission, and if a sale occurs from their website, we need to pay them a definite amount or percentage.

Having a bit of experience in publishing and promoting websites, I hope these factors may be actually helpful when you try to do some marketing for you new website. Forgive me if I forgot to mention something important, of course you can comment and rectify if I have committed any errors. Good day.

Article Source: http://EzineArticles.com/8207108

The Process of Making Apps for the Market

Apps are the new craze and now play a key part in people’s everyday lives so developers making apps must be aware of the key points. There are millions of apps all of which are designed and developed to carry out very specific tasks and in some way aid the user. The huge rise in sales of smart phones has seen exponential growth and making apps to suit these devices has now become big business. The success of apps on smart phones has prompted developers to go even further and many companies now offer apps that are designed for desktop computers to search inventory and keep up to date with news and information. Developers making apps can now earn huge amounts of money if they manage to create an app that is a big hit on the several application stores, but there are several keys steps they must follow to create a hit.

The initial point for every developer when they first start making mobile apps is to have an idea and a preconceived concept of the app. Apps will eventually be sold in many different genre’s from games to travels and shopping to communication. In order for the developer to create a top selling app, they will need to spot a gap in the app market or and area where current apps are particularly weak. The top selling apps tend to be the ones that are the most simple to use such as apps that display news and information. The developer must constantly be thinking of the end user when making apps.

Another important detail that a developer needs to consider when making apps is the platform on which the app will be used. An app that can be released on all of the smart phone platforms as well as computers will have a much greater range of customers and therefore more exposure and more potential income. There will however be developers that are only able to design and develop apps for specific platforms and will therefore require hired help or a service when making apps that are compatible on other software.

When signing up as a developer to be able to start making apps it will normally require the member to purchase or download some specific software. For example, when creating an app that is designed for Apple products, a license for XCode is required and an Apple brand computer is required to run this on. This piece of software happens to be very expensive and so unless the developer is a full time professional at making apps it is often not viable to have. The Google android smart phone apps are much more open to developer and almost anyone can get the required software package and begin developing. Application providers such as Android market and Apple’s App Store will take around 30-40% of the fee taken from sales of the app. It is also common for large companies to create and app and distributes it free but these are generally retail stores or service providers that can increase sales through the provision of an app

The actual development stage involved in making apps requires a great deal of programming. Therefore, new developers tend to be people that have worked within the computer programming industry in the past but now with guides and such that are available such as AppDevSecrets or others you will see on this site, making apps can be done by even the tech un-savvy people. Making the programming code streamlined helps to improve the response of the app and this will improve the usability of the app so some complex coding can be a great help. Improper coding can cause the app to run slow and clunky and may then receive bad reviews.

Knowledge needed for making apps Making apps more appealing to the general public requires the overall experience of the app to be user friendly and the easiest way to do this is to create a clear and concise Graphical User Interface (GUI). The extreme majority of apps that are developed will be used on smart phones and therefore will have a large touch screen. This gives developers a huge number of opportunities to create exciting interfaces when making apps. The trickiest part of making apps to be used on smart phone is linking the programming code to a certain point on the screen. It is vital to create an app where the buttons on the interface tie up perfectly with the position of the touch screen.

When a developer has created an app, they can then load it onto a device and perform some product approval. This is a crucial stage in making apps and must be done before going to market so that any glitches can be ironed out at this stage. The product approval stage should encompass several would be end users to trial and use as if they had just purchased it. This stage often throws up some more suggestions that the developer can add on. The top developers that create the top rated apps will continue to work on the app after its release and create revisions and updates to increase functionality.
Article Source: http://EzineArticles.com/6453293

The Best Graphic Design Laptops

If you’re a graphic designer, then you might be wondering what the best laptop for graphic design is. This is a question that can be easily answered when you take a look at the laptops hardware, rather than the software installed. The hardware will influence how well the laptop performs when running software programs.

Plenty of people tend to choose either Apple or Dell when it comes to notebooks, due to strong brand awareness. They usually employ a lot of marketing strategies which make it clear that you won’t ever regret choosing one of their products. These two brands are known pretty much anywhere you look as the top manufacturers for all things laptop related.

If we’re talking about laptops for graphic design, then we shouldn’t ignore these two brands either since their products usually integrate the best in the tech world, and the models they bring out on a regular basis will have the latest processor model, along with more RAM than the previous model and a better graphics card.

Let’s take a look at a few of the things that actually matter for graphic designers:

Screen Size and Resolution

When you choose a laptop, make sure you understand this spec. The screen resolution if the amount of actual pixels the laptop can output on the screen, and it won’t necessarily have to do with the actual screen size itself. There are certain ultra-portable laptop models with small screens but high resolutions. This doesn’t mean you should settle for a small screen laptop for your design work. A 13 inch laptop might be attractive at first sight, and it might bring a lot of portability to the table, but it gets rather difficult to do any editing on such a small screen.

Your aim should be at a laptop which carries a screen that’s at least 15.4 inches in diagonal screen size. Also, the pixel density, or DPI should be high. There are new laptop models which can output Full HD resolutions even on a standard 15.4inch screen.

Before you buy the thing, make sure you test it out. This means doing an actual resolution test and see which resolution works best for you. These newer notebooks are capable of decent resolutions and it would be wise to take your time and go through them.

You should open up several programs, like Adobe Photoshop or Illustrator and see how the overall layout of the software fits into the screen, how large the editing space really is and if the edited image is sharp enough for you to work with. After several tries, you should come to a point where you find a laptop that’s just perfect for the work you intend to do.

If there’s a laptop you might like, like one of those MacBook Air which are rather small both in resolution output and the screen size itself, it’s a good idea to get a monitor which you can use to extend the current laptop desktop, so you can store all the toolbars and dockers on your laptop screen and do the editing work on the big monitor where you can see it better.

System memory or RAM

The system memory is another crucial factor to look for when you’re picking a laptop for graphic design work. Graphic design programs tend to use a lot of RAM and that can lead to poor system performance if the laptop is not prepared for such a task. The more RAM your laptop has, the better it will run in the grand scheme of things. A lot of RAM means the added ability to run several design programs at once and easily switch between them. The amount of system memory installed will also impact pretty much anything else you might be running on your computer, from movies, games, browsing or actual office work.

Now I know a lot of graphic designers and they tend to run a lot of programs all at once. Of course, their computers are configured with a ton of system memory which makes it easier for the computer to handle running Photoshop, Illustrator and other vector graphic design programs all at once. The thing to remember here is that the amount of system memory directly impacts overall system performance.

Your aim should be in the 4GB range minimum, and that’s just for starters. If you’re on a budget, this is your starting point and you should plan to add more memory modules in the future.

If you want to heavily multitask and run several programs aside from the graphic design ones, you should think about laptops with about 8GB of RAM installed. Several laptops available in the current market allow you to purchase the standard model, with about 4GB of RAM but they include the possibility of adding more via the open memory slots available.

Now if you go for an Apple laptop, you might want to take into account the extra charge you might come across if you intend to upgrade your current model with more RAM. Some vendors do this, and they charge extra if you want to upgrade your laptop. If you don’t mind getting your hands dirty, you should try to get the RAM modules online and install them yourself, rather than pay extra for really easy screwdriver work.

Laptop CPU – Central Processing Unit – Processor

The CPU, or processor in the laptop is the part that makes all the calculations. It’s an essential piece of vector based design programs, where there are a lot of parameters to take into account. A decent CPU should be another thing on your list of things which make up the best laptop for graphic design.

There are several possible choices to be made here. A good starting point is to aim for laptops carrying at least a dual-core processor. This will allow you to run applications a lot better so you won’t suffer from system halts or sloppy operation.

If you opt for a laptop with a quad-core processor, you should have no trouble running pretty much any graphic design program out there.

Just remember – more cores means better laptop performance.

Graphics or Video Card

If you truly want the best laptop for graphic design, you will most likely never choose one which comes with an integrated graphics card. This is because integrated GPUs (Graphics Processing Unit) uses the available RAM to output the image on the screen, whereas a dedicated graphics card has its own RAM, or VRAM.

You can lose a lot of RAM if your laptop has an integrated GPU, and system memory is very important in graphic design laptops.

Such systems will run slower since they will split up the available RAM for running the actual programs and the integrated graphics card. This should be another item on your list – get a laptop which has a dedicated graphics card.

Now if you were a gamer, you would be concerned with the type of graphics card installed, since this is an important aspect in gaming laptops. But since the laptop will be used for graphic design work, a mid-range video card will do just fine. If your work implies doing 3D graphics work as well, then a high-end graphics card is needed as well.

Current laptops in this niche have good graphics cards with about 1-2GB of dedicated memory. These are good for both graphics design and a bit of gaming as well when you’re not in the mood for work.

If you do intend to play a lot of games, or start doing 3D modelling and renders, then you should take a look at Alienware laptops or the Republic of Gamers series from Asus, since these are configured to play the latest games at the highest possible visual settings.

Laptops for graphic design will carry a dedicated graphics card which has its own memory or VRAM.

Portability – This is what you sacrifice

If you think you’ll be buying a very portable laptop then you might be mistaken.

The best laptops for graphic design have a lot of powerful components installed and this might make it a bit hard for the laptop battery to last more than a couple of hours. You sacrifice portability for performance when you choose a laptop for this type of work, but it’s well worth it.

In conclusion

The best laptops for graphic design are configured with a decent-sized screen which allows a good native resolution so you can fit in all those toolbars, dockers and still have enough screen left for the image that’s being edited. Also, there’s a hefty amount of RAM installed, a dedicated graphics card and at least a dual-core processor, if not a quad-core.

Article Source: http://EzineArticles.com/7926814

Graphic Designer – Torn Between His Fears and Creativity!

Introduction

The kind of fear which I shall tackle in this article is an every day feeling or phenomenon. Fear is a totally human reaction and feeling disregarding man’s age, looks, nerves, muscles or how bold he/she is. From the psychological point of view, fear is defined as one of the basic senses or emotions that man feels. However, it may accompany anger, pleasure, grieve, or sadness. Generally speaking, fear is associated with those emotions emanating from real tangible or intangible dangers. But, it stands in the opposite side with concern or yearning, which are normally resulting from a surprise, threat, danger of whatsoever.

Fear may appear when a man is exposed to an embarrassing or humiliating situation, or when watching others undergoing such fear themselves, or when receiving some horrific news. Frequency or long exposure to fear may lead a man to a state of lack of balance, especially when a man resists his fatigue, emotional setbacks, agitation, the organic changes he is undergoing resulting from the nervous apparatus, like increased rate of adrenaline, abnormal cardiac beats, which are all accompanied by excessive sweating, dry mouth and other symptoms. But, this is not the case at all. The case is, how can the graphic designer face this fear ? How can her control such fear in a positive way? How can he succeed to make use of his fears in a creative way?

This phenomenon is widely known among graphic designers regardless of their professionalism, but it hits it utmost levels among graphic design students. However, it takes a special form when it is brought to the work with all its problems. It stems from two main sources: Insufficiency of the student, and the expanding gap between what he has learned and the market demands. The other case is the inconsistency between the student and his co-workers, i.e. lack of a language of communication between the two. Insufficient knowledge of the task of the graphic designer, would also create an awkward situation to the designer himself and would lead him to frustration and tension.

Like other creative men, a graphic designer needs to live a unique state of creativity by which he can reach the climax by producing a complete work which realizes the long aimed hopes. Living such a state would require him to bring out a design, which is a simple and direct visual means of communication that penetrates deeply into the conception of the receiver.

But, where can this case be ?

How does the concept evolve ?

How can the graphic designer reach to a state of both creativity and invention? Both states mainly rely on the ability of the designer to overcome the state of confusion and uncertainty, which usually starts with the initial steps of concepts evolution. Afterwards, such state would gradually develop and turn to fear. It is quite essential that the designer should overcome his fears by overlooking this state, which the fear might reach.

To overcome this barrier, the designer should have three main things:

1- Self-awareness ,

2- Self-acceptance, and

3- Self-respect.

These conditions and perquisites can help the designer maintain his ideas, and the tools of executing them. On owning such conditions, the designer will be able to utilize and employ his personal potentialities, and be open to creative and artistic ideas and experiences. They would enable him to explore the truth, and to be responsible in his feelings, behaviors and practices. These main aspects would form an ideal setting to encourage the designer to work either alone or within a team, with a positive effect and outcomes which will guide him towards creativity.

However, creativity, or lets say “creative thinking”, and problem-solving skills largely depend upon the designer’s ability to organize and classify his information, and extract the important and useful pieces of information. To realize this, he should be acquainted with the required work, his environment, the message he intends to deliver, and the means to execute his ideas. All these would grant him a kind of self-protection and defense to his ideas. He would always be strong to break down his confusion and fear.

When would fear & creativity be created?

Both professional and non-professional designers have their shares in these feelings, no matter where they are or how old they are. It is a quite common phenomenon among workers if this creative field. But, graphic designers would reflect these feelings quite differently from the others. They work with high sense of professionalism and efficiency to convey a certain message to a certain audience, to present a certain service or a product in an attractive and distinctive way. Naturally, it is not necessary that the graphic designer has a belief in what he is creating; instead, he should employ his ideas or deigns to satisfy the desires of the client.

Here comes fear and concern. The good graphic designer may wish to realize perfection in his pieces of arts, by introducing a simple and good idea, a unique theme, unused before, and implementing it in a different way using distinctive techniques. We believe that these are the conditions of any creative work on invention, and they reflect the personality of the inventor himself, and therefore they should contribute to create a state of fear or concern which may lead to some kind of imbalance, they would identify the designer’s potentialities intuition and intelligence in overcoming this ordeal.

We must not ignore the correlation between graphic design and the different aspects of life, i.e. cultural, economic, political, social and other, which keep forcing themselves upon the designer. It would necessitate that he become informative and educated in various aspects of life. This would be a vital requisite in any advertising or media equation. The graphic design has become one of the most significant industries today. It is closely related to information technology and computer sciences. Moreover, a graphic designer is measured by his ability to speaking the Era’s language fluently!

Therefore, we realize that the task if the graphic designer whether he was a student or a worker is very difficult, because it requires a great deal of reading, development, competency, personal abilities, and technical skills. It is not enough that the graphic designer knows how to use the design programs, or software, simply because now every one can master them so easily, but he should be able to develop his techniques and qualifications, just like the driver. Still, the most important thing of all is the ability to create and idea and implementing it. This is and integral part of creativity and which would finally contribute to realize higher expectations. The most creative, informative, conscious, and knowledgeable graphic designers are those who can completely controls their fears and concerns. When a graphic designer reaches that level, he would be so mature and most capable of completing the work even if he was under pressure and would reach creativity at the end.

Unfortunately, fear and concern are a wide spread phenomena among higher studies students of graphic design or designers who explore the labor market. Academically, the state of confusion which the student or the employee undergo is but a part of the fear which the academic plan would create, or the method adopted by the executers of this plan or that. It is also attributed to the absence of accurate specialization among people of graphic design, absence of correct understanding to the identity of the designer to be made, multiple producing bodies of this cadre, lack of a clear strategy to gather all these people and identify the components of the producer (or the type of designer) and the wrong mix between knowledge of computer and concept of graphic design.

People working in the graphic design are living this fear, concern and confusion, and what complicates the matter is the absence of the real criteria of the graphic designers, that is accepted in this realm. Moreover, what add to this problem are the lack of taste among the clients and their ignorance of the role played by the designer, the chaos and disorganization in the market, and the mixing between the academic and the non-academic graphic designer.

However, due to the limited scope of this paper, it wont be proper to address this subject elaborately. I will explore it in another paper.

How to identify the sate of fear among the graphic designers ?

There is some kind of integration between the hidden personality and behaviors of the graphic designer, and what he doesn’t want anyone to about him. Therefore, we are looking for a designer who is a real leader, and who can control his hidden shadow, giving the fact that this shadow is a strong and powerful personality currying a large suitcase, he know what is there inside it, he knows as what he takes out of it, and he knows as well what he can put inside. He should be able not to waste the first part of his life filling that suitcase with things, and wasting the other half emptying the same suitcase ! This is what actually reflects a huge instability, insecurity, and a struggle with the first half of his life.. or just accept it the way it is and try to deal with the other half. !

Designer’s shadow is the mask that he wears to hide many facts.. trying to choose a mask which suits the world he is searching for to gain the acceptance or help.

Indeed, we admit that the designer is like any one else, he also has weaknesses and strengths. The other mask which the designer may wear id the strength factor. It reflects his physical, conceptual, social, economic stability, and which we consider the major components for success and creativity. Doubtless to say that fear helps to intensify a state of physical, psychological and conceptual depression which leads to negative results, especially if the designer does not possess the components to absorb the shock, contain the consequences, correct the matters, and to direct them in a way he deems appropriate.

Here, we are not calling for facing fear, but, we call the designer for learning some tricks to contain fear and to terminate it by encouraging hi to identify the objectives and find means to realize them, identifying his own potentialities, upgrading his talents and qualification by increasing his knowledge, experiences, practice and training to realize some kind of physical and psychological comfort. In addition to that, belief in ones abilities and self-encouragement is a kind of an intellectual and mental sport, and some of the main tools that would enable the designer to overcome his fears. Knowledge is an indispensable requisite and nourishment to the mind and soul with useful information in addition to the physical sport would all contribute to face fears, promote one’s experiences and self-confidence.

Fears and creativity: Opposite Powers

Whenever there is fear, there will be stagnation, strangling one’s abilities and willingness to stat far from moving forward, preventing any attempts to resurrect once again with richer production, and would lead to seclusion and

to a paralyzed life, empty of vigor and ambition.

And whenever you see creativity, you find pleasure, happiness, satisfaction, balance, stability, strong-will and above all, challenge.

Now, lets take a closer look to these expression, how did they change and develop, when we tackle fear and creativity. This is similar to asking two little children to draw a picture. One would reject the idea, maybe out of fearing that others might mock at him, while the other is bashful, chaotic, he would take the brush and colors and draws what jumps to his mind uncaring of what others think about his work. This is called challenge. One is challenging to overcome his fears, rejection, failure and as a way of change & innovation.

Creativity is a symbol of life changing. It is a motivation to overcome a feeling of threat of anything that is new, even if was produced out of change. It is a motivation to develop the ability, strengthen the willingness and call for innovation and transformation in both public and personal life. Leaders, businessmen and graphic designers would not become great, successful, and creative if they wouldn’t become innovative and moving forward in firm steps towards adventure and prosperity.

How can you defeat your fears? It is by seeing things as they are in reality, trying to accept them, believing in them, and endeavoring to look at them with different perspectiveH try to handle them in a completely untraditional, way, especially when you embark on building a concept, implement it, and adapt with your surrounding because deep in your heard you know that unusual, untraditional things would make a creative designer of yourself. Hence, creativity is having a designer doing anything without fear, the fear from rejection or failure, and from losing control, and be open to everything that is exceptional and different.

Creativity is a deep belief in that every form of difference or change is a positive state more than a negative one. Because there is a stat of change.. Because there is an ability to see extraordinary things, to find a different and untraditional answer to every question, and the ability to create and to execute an idea, and tackle it in a very unique and unprecedented way.

That’s why we say that fear and creativity are two opposite powers. One of them is confined on itself and vanishes, and the other grows and persist, bringing to the researcher dozens of questions which help him to reach to better results, with a very traditional thinking which thinks in the present and in the future in a different perspective, that is armed with the tendency to innovation, and admiration and interest in everything that is different and unique.

Graphic Design Students are the most fearful segments !

The only thing that we should fear is FEAR itself!

Fearful designers claim that time; concern, fatigue, evaluation and scores are the major barriers in their creativity. For, lack of time, abundance of homework and deadlines result in fatigue, concern, and agitation. In addition to lack of self-confidence, fear of failure, concern of evaluation results and teacher’s opinion all contribute to increase their fear.

Let’s put it like this:

Time + fatigue & stress + evaluation = FEAR

Now, how to solve this peoblem ?

How can we deal with it ?

What is the responsibilities of both the teacher and the student ?

Are they both parties to this issue ?

Are they really the reason behind this state of fear ?

In my opinion, I think that fear for both parties, should complement the process of creativity. Fear cannot protect, BUT it should be eased, and decreased so that I won’t lead to unbearable state of confusion. Lack of sufficient tine should not become a source of agitation to the student. He must be convinced that many ideas may trigger in few seconds, and the remaining time should thus be devoted to executing these ideas and deliver them to the client. Until the delivery time, the student may have more than a ten thousands of opportunities to develop his idea and this is an infinite fact regardless of the nature the homework or work that is required from him/her because the student should have a great control, for postponement of work is his enemy. He should start doing his assignment as soon as he is assign to do it. In this way, he will be able to solve and explain all problems that may encounter him. By adopting this strategy, he will be able to arrange his physical and the mental efforts in a sequential manner that would not lead to any fatigue. It will also enable him/her to surpass all the surprises and unexpected inconveniences, by soundly organizing his time and consider each minute as a time of completion.

The first stem to breakdown the barrier of fear is the assistance that the teacher gives to the student, by overcoming the problem, discussing the ideas and establishing a mature and common dialogue in order not to reach the state of agitation which, in turn, would lead to fatigue, inability to create and idea and implement it.

Perhaps most teachers face such condition, and some cannot diagnose them or know how to treat them, and some others don’t really know if they are existed at all, and thus, cannot treat them once they emerge.

The remedy is simple… enhance your self-confidence, be informative by gathering information and learn from others’ experiences, try and try hard should become your motto in order to build a bridge between the idea and its application.

I believe that fear which is the student may encounter, compels the teacher to follow it up, and handles it efficiently. The teacher must realize that the factors of success depend largely on his way of handling this matter, by stimulating the elements of power and self-confidence inside each one of his students. But, this cannot be realized if the teacher lacks the knowledge and information about graphic design, from the technical point of view. The academic ability of the teacher, his magnitude of knowledge, and his efficient way of delivering this knowledge to his students without any confusion, would ultimately promotes the psychological stability of the student, and would stimulate his potentialities towards creativity and perfection. We have a deep belief in the fact that the creative teacher is a source of inspiration for his students, he can make them work without any stress or fatigue. If the students find that his teacher is creative and innovative, or if he feels that his teacher believes in him and in his potentialities, the student would exert all efforts necessary to overcome any problem and would search for innovative ideas. This can be realized by developing a mature dialogue and communication between the student and his teacher.

However, state of fear that the student undergoes is only a part of a state he shares with his teacher, regardless of the student’s level when he was permitted into this specialization. I know many students whose performance is weak or below the required level, have made great efforts to prove themselves to be innovated and creative. This is reflected in the variation of their ideas and methods of implantation. The main reason is simply that they succeeded to regain their self-confidence and believe in themselves by acquiring knowledge through which they were able to overcome the state of fear, concern and confusion, which usually lead to stagnation and inactivity.

I had the honor to supervise the graduation projects of a 17 of my students, who all differ in their conceptual, informative and technical styles and levels. I closely explored their levels of thinking and stages of development through out the years of study in the faculty. I was a good reader for all their projects and papers. My plan was to implant the self-confidence first inside each one of them, then I try to make them understand that committing a mistake is not a crime, and idea may seem very primitive and immature at the start, but it will grow and develop step by step. I encouraged the collective dialogue when discussing their projects. I encouraged teamwork, to stay away from selfishness and fear from each others until I succeeded to make them realize the psychological comfort.

The result was quite obvious during the completion of the graduation works /projects. They all succeeded over themselves, even those with humble potentialities and performance. They amazed us, as teachers, because they succeeded to learn from each others, to exchange experiences through the team work. They used to adopt the same idea but differed in the techniques of implementing it. They did that with efficacy and a great deal of maturity. They all explored the labor market without fear or hesitation, armed with their deep knowledge, dubious work, self-confidence and the ability to work under pressure and stress. Thus, it was easy for them to occupy their natural positions in the market.

To make this experiences a successful one, I had to transmigrate seventeen of characters, which vary in thoughts, and this required a tremendous ability to initiate some kind of dialogue with each one of them to break the barrier of fear, develop and improve and direct their ideas in order to develop a strategy for the required job with all its associations and annexes. I had to work with then with quite a temper and logic to reach a result which if anybody else, different from them, tried his/her best to realize a kind of job that conforms with the concept and job of a graphic designer, will fail even if he was using same idea and same strategy.

When judgments were given when the experiment proved its success, students, especially those who do not believe in their personal potentiality, said “we were born brand-new!”. They were good example to the students who followed them. I was able to make them realize and believe that fear cannot paralyze our thinking and creativity, and the human being can always overcome any barriers or hurdles to realize creativity and be innovative.

But how can break this fear?

To be creative and a logical his ways to build and implement an idea, the designer should break the barrier of fear. To realize this condition, we found that there are certain skills and principles that should be practiced and acquired first. Now, what does the graphic designer need ? He needs:

– Experience

Acquisition of experience is an integral and essential party of creativity. However, the graphic designer should be open to his environment and feelings, same as the athlete or the physician, both should rely upon their rich background which can provide them with new and guaranteed solutions.

A designer cannot gain the experience unless he learns. Learning helps the individual to retain information and increase his/her self-confidence. Absence of learning would only lead the designer to concern about any coming work, as a new experience or technique. Discontinued learning makes the designer feel that he is disgraceful, ineffective and unable compared to others.

Experience also requires some brave stands from breaching values and standards. But, to be able to handle this situation properly, the designer should have a deep and strong belief in himself, because he sometimes thinks that he has nothing to do with working on a certain theme that falls outside the circle or search theme to which the designer belongs. By adopting this stand, he will be able to abide by the mechanism of search, investigation and calculation in many issues that his position would require dealing with. He should not close his mind, consciousness and state of creativity in him, and should induce his personal experience, along with experiences of others, without any exaggeration, into a rational assessment.

The total submission to rationality may drive the designer to reject the correctional thinking, which entails a collapse in the meanings and thoughts, and ignore the sound utilization of intuition, as a source of exploration, and this will, at the end kills the state of creativity because of that fear.

– Self-awareness

Some graphic designers may deceive themselves by not reading their actions or the results of their actions, and more, they rejecting any recognition of others’ contributions, because of their feelings of inability to compete, and reject both, in principle. Realism is a significant component of a successful designer. To know the meaning of “realism”, he must first realize the components of himself, respect to others, no matter how simple their experiences are , try to avoid arrogance and self-deception, and endeavor to deal with others on the basis of mutual benefit. Self-awareness may also help the individual to speak himself, to express what is inside him, and by this he can kill his fears. Otherwise, he will be suffering from lack of communication with himself or with his work, uncertain of his potentialities, fears criticism and encounter with the audience.

If he reaches to this point, it will be difficult for him to come up with new ideas, a matter which will affect his thinking and which will yield immature or naïve ideas, in return, due to the lack of proper reactions, which are nourished by experience and knowledge. Thus, the designer must insist on his rights, try to acquire skills of correction continuously to determine the shape of a certain case or work, whether creative, innovative, distinctive, productive, subjective or objective, genuine or imitated. Correction helps the designer to continue or to end his state of productivity and creativity.

Self-awareness may also help the designer to have a deep belief in his work and performance, deepens his self-confidence, and increase his confidence in his work, a matter which will enhance his image before others, or vis avis.

What choices the graphic designer have?

Ca creativity generates from fear?

The designer is always advised to encounter the dragon lying inside him, before he is able to overcome his artistic fears and concerns. He should not think of what he should do depending on his ability or inability, but depending on the message or a piece of information he intends to convey to the audience, using the image and words which reflect his amount of knowledge and experiences.

In other words, the designer should put his thoughts directly on paper, close his eyes, use the pencil and start doing some primary shapes and lines.. then he examines them closely, examines his inner mind. Am sure he will find something there.. Something, that will lead him to the right path. This is but a simple example of a way any graphic designer may adopt to reach to his inner should and mind. It is a way to reach to a state of creative work. The designer should look at things closely and should have the courage to do that, and must try to judge in a very rational, realistic, and absolute manner.

But, how can we make choices ?

An individual choice based upon his belief in spirituality ?

The choice to live on earth, which the school that we learn from ?

In respect of the above, the graphic designer is facing two paths:

Either to face the end of the spectrum, or

Be neutral.

There factors help the designer to enhance his abilities to monitor, observe, follow-up, and get the knowledge before implementation, and enhance his courage which controls every choice he makes. All these contribute to help the designer take the right decision/choice after recognizing his state, concern or fears, because both are used frequently and mutually. But, still, they cannot be considered one case. Fear is associated with a certain objective, which the designer can contribute effectively and bravely to face various conflicting factors/forces as “ego”, fear, or knowledge. It will help him to realize that he is not alone, God is with him, and by this, his spirituality will enhance and enable him to overcome his fears. Neutrality is difficult to be adopted, in fact, it is rejected, because facing rationality is a requisite that accepts no neutrality.

Concern realize no aims.. in concern, the graphic designer will have no results because there is nothing to focus on. The danger of concern lies in the fact that it will lead to absence of being, and to a state of unbearable exaggeration, lack of identity and desertion.

The successful designer is the one who can walk in the dark, confident of his steps.. His self-confidence and self awareness will lead him to the light at the end of the tunnel, and will guide him to step on the untrodden and forbidden ground, his feelings and emotions, knowledge in the law of nature, belief in work as a pleasure, suffering m learning, desire, another experience leading him to success. He must realize that what he thinks of is his creativity and what he leaves behind is an impression on others, and try to win their acceptance and appreciation to his work, and know how they describe it, as distinctive and extraordinary!

In brief, the designer has one choice only, that is : realization of creativity through concern and fear about :

Not being described as creative.

Non-acceptance of his work by the audience.

Not understanding the idea properly.

Not searching enough in the idea and method of implementation.

Not using the right technique, because he does not master it.

Fear should not become a barrier to mature designers, who are aware of the requirements of their work. Their experience, search and techniques are all considered supporting factors, which contribute to enhance their self-confidence, and their ability to overcome their fears and confusion.

The choices of the designer make are but an extension to an experience he had during his periods of study or at work, or maybe both. However, both need a certain mechanism, which should be, undertakes by the academic or the professional staff embracing the designer. This mechanism needs a specific strategy to break the fears of the designer during the training courses, upgrade his abilities, competency and culture to lead him to a higher level of self-dependency and ability to handle matters in his professional life, and to confront the new and surprising innovations.

Article Source: http://EzineArticles.com/879160

Five Methods to Monetize Your Mobile App

The smartphones are everywhere. You see people chattering with family and friends in the malls and on transit systems. You see people of all ages playing “Angry Birds”, “Cut the Rope” or some other entertaining app. People can cruise through websites with a tap and swipe on smartphones, all while away from their home computer. For years, advertisers capitalized on the home-based (or office based) computers to provide real time and context specific advertisements to web surfers (via their browsers). Money could be made for “pay per click” or similar ad models. This method still works, but the problem for advertisers is that people aren’t using their desktop PCs much any more. They’re using their smartphones.

If you own a smartphone and have downloaded any apps, you may have come across one or more which use in-app branding and possibly in-app advertising. A lot of people are willing to put up with the occasional ad from an advertiser in trade for some cool free app or game. This is the first of the five methods I’d like to present for monetizing your own Mobile apps.

If you’re a publisher of apps – let’s say you’re the manager for a busy nightclub and have an app for promoting your club – then you’re more likely to have a free app than a paid app. You can still make money with a free app!

For starters, here are the five methods for monetizing your Mobile App:

  1. Use AdMob, Millennial Media and others to provide in-app advertising
  2. Sell ad space on your app for vendors and merchants
  3. Link from your app to Affiliate sites and their products
  4. Use Push Notifications
  5. Charge for the app or for in-app purchases

We’re big fans of the free apps. I know for sure I have plenty of free apps on my mobile devices. I tend to recommend free apps to friends as well since I know if they don’t like the apps I recommend, they can always delete them. So, all but one of the methods I describe here will apply to free apps mainly.

If you have your own app being published (or already published, since you can always add more to it in an update), consider using AdMob or another ad aggregating service. Since AdMob is part of the Google family of businesses, many people may already have a relationship with them without even knowing it. Nonetheless, choose one of these and use their SDK tools (this is a job for your developer) and get your Publisher credentials added appropriately to the app. Before you know it, a mini billboard will appear on the screen for your app and you will be on your way to making extra cash. This method is extremely useful for those of you who have created a free app that is downloaded frequently. It’s as simple as: The more users, the more exposure to the ad, and the more potential revenue for you.

If your app is a community based app or an app which is related to specific products or services, consider getting a monthly fee from merchants or vendors to include their information in your app. This method works really well if you have a lot of downloads for your app. If the merchants can see that your app is widely used, it’s almost a no-brainer. They’re likely to ask you if you can help them!

Many operators of stores and other online sites already have relationships with affiliate marketing sites such as Commission Junction and Linkshare. These all work pretty much the same. If you use their tools, you can take their links (for commission) and embed them into your app. As people use your app, they will see these links and (hopefully) will tap/click on them. If they purchase from the linked site, you get commissions.

Personally, I love the iOS method for Push Notifications. These keep me in touch with some of the updates in games and other apps I use. But, if you’re a shrewd marketer, you can use these within your apps to add value and bring in more revenue. This isn’t really monetizing internally (with the app), but the revenue opportunity remains. A push notification allows you to share with your ‘subscribers’ information about your app or a deal you may have. This spurs them to action. A Push Notification can be an immediate call to action for your user community. “Act now and download three free widgets with the purchase of only one!” Get the idea?

Pretty much everyone you could ask would tell you that a distributed free app is better than charging a minimal fee ($0.99) for each download. As time passes, you will find that free apps are downloaded more often and will be shared more freely with others. Getting other people to market for you (by sharing) is highly desired and beneficial. If, however, you do decide to sell your app for a fee, then be sure it’s fee-worthy and provides an ongoing function to your audience. People will not be happy paying for an app that doesn’t provide suitable functionality. Another way to charge for an app is to distribute the app for free, but use in-app purchasing to cover the costs of some add-on feature or downloaded product within the app. I’ve seen this range from downloadable content (PDFs or sound files) to tools or items for games or similar apps. Be sure your pricing model is easy to understand.

We are in a wonderful new frontier with mobile apps and marketing will have to adapt. Use these guidelines to plan your app before it’s distributed for best results.

Article Source: http://EzineArticles.com/6704488

10 Secrets to Hiring the Right SEO Company

Even if you are armed with an abundance of knowledge in SEO, you may still need the services of a professional SEO company. Having strong knowledge of SEO is hardly sufficient in some cases. Even if you are doing your best to attempt to obtain a good ranking for your website, you might still wind up wondering why your website is simply not doing well. For starters, you must understand that your website will have to be fully optimized in all elements. Not just that, but your website has to be maintained on a regular basis. SEO is a continuous process that includes a great deal of time and effort. To make things simpler, you will be better off utilizing the services of a competent SEO company to do the work for your website.

There are numerous SEO companies today, and there are a lot of trustworthy companies as well as unreliable ones. Thus, it is crucial that you select the perfect SEO Company. Here are 10 important points that you must keep in mind when selecting SEO services:

Site Evaluation Guide

Does the SEO firm offer you a site evaluation guide? A reliable SEO firm should have the ability to provide you with an extensive analysis of your site, regarding ranking and design structure. This can be done by performing a website audit. The result of this website audit will allow the SEO firm to offer you a proposal of how much work needs to be done to bring you to a certain level of ranking. They must be able to advise and troubleshoot all aspects related to performance, content, and design that might hinder the reading or indexing of your pages.

Tools in Figuring out Keywords

What tools does the SEO Agency use to look for keywords? Do they offer competitive analysis based on your chosen keywords? Understanding what methodology the SEO Agency utilizes for keyword evaluation or research is very important. It will be a great help if you perform your own due diligence using basic tools, such as conducting keyword research and analysis through the use of keyword planner in Google AdWords.

Backlinks to Website

Where will the SEO Company return links from? Backlinks are just as, if not more, vital in SEO than onsite optimization. The SEO Company should be able to obtain high-quality backlinks from reputable websites that are highly related to your niche. Ask your SEO Company what techniques they employ for gathering backlinks.

Cost Structure

A dependable SEO Company will not just give you a quote once they figure out how much work has to be included. Charging you high costs will not necessarily ensure you receive high quality services. It also doesn’t ensure that the rate being quoted is proportional and consistent with the services you anticipate the SEO Company will provide. A good SEO Agency should be able to give you a rundown of services to which the performance and price contract will be based upon.

The Timeline

Does your SEO Company provide you with a timeline? It is through hard work and correct planning that results can be attained on time. Some SEO Firms offer SEO plans that claim to put you in the very first page of search results in just a matter of 10 days. Realistically, however, no SEO Company can guarantee you the number 1 position in Google in as short as 10 days.

An SEO campaign will take 6-18 months to deliver the top outcomes you expect. Make sure you don’t give in to false pledges. Conversely, avoid SEO services that provide you with a time limit. A good SEO company knows that optimization is an ongoing process and they should be able to offer you regular maintenance, customer support and proper upgrading.

SEO Technique

What SEO strategy will your SEO Company use to raise your ranking? You should look out for companies that will utilize spam advertising methods to rank you on top in no time. If the strategy includes any form of dishonest practice, such as spamming or deceiving online search engines, then you should instantly turn away.

An excellent SEO company will certainly see to it that you will not be subjected to spam or misleading services. Keep in mind that if it is based on using deceitful strategies, your site might be taken out of Google’s indexing, which will certainly lead your site to being blacklisted. Knowing your SEO Company and doing your own research on how proper SEO is done is extremely vital in choosing the ideal firm.

Providing Targeted Traffic

Do they understand the distinction between plain traffic and targeted traffic? You will hire the services of an SEO Company mainly due to the fact that you need to attract traffic into your website. However, what you need is targeted traffic that gets you visitors who might be genuinely interested in purchasing your products or services. This is based on your desired keywords in order to generate leads.

You don’t want irrelevant traffic that comes to your website because of irrelevant keywords. Unqualified traffic only enhances your bounce rate (surfers that arrive on your page and immediately leave) and not your sales. The right SEO Company will create relevant content for your website and distribute it to relevant channels, social media and Press Releases (PR). This will potentially lead to natural backlinks that will enhance your overall ranking in the search engine.

Transparent Deliverables

A professional SEO Company should have a clear course of action to attain the desired results in a given time frame. They should be able to show the client what’s being completed for the first month and subsequent months. With this, you will be able to determine how much work is being done in relation to your costs, allowing you to determine your ROI. A clear outline of work in the proposal should be available at any time to show the extent of the campaign. This includes how much fresh and high quality relevant content they are going to publish on your website every week. How many distribution channels? What social media, article directories and websites are they going to use to distribute your content? How many PR submissions? And how many backlinks have been generated? These are the qualifying questions that need to be answered by a good SEO firm.

Reporting

A comprehensive report system should be provided to show the progress of the SEO campaign, as well as ranking status of the site. This reporting could be monthly or quarterly. The report should be clear and concise, using the right combination of graphics and texts. This will be the bench mark of how the firm is progressing towards your desired ranking status.

Performance Guarantee

Does the SEO Company offer some kind of guarantee, such as a percentage increase in traffic? Although there are a lot of factors involved in an SEO campaign, a professional SEO company will be able to give performance guarantees based on their years of experience and proven methodology.

These are the major considerations you need to look at when hiring an SEO Agency to make sure that you don’t pour your money down the drain. SEO is a vital marketing strategy to make your brand highly visible online to your target market and to grow your business. It is a time-consuming effort, but it has greater ROI in the long run when compared to other marketing options.

THE NEXT STEP IS YOURS.

Newman Ramirez is a Digital Marketing Consultant at Sakal Marketing Solutions, LLC.
At Sakal Marketing Solutions, we offer the best internet marketing and mobile marketing services to make your business grow by acting and deciding diligently and intelligently. We do the hard work to prosper your business because we love what we do and we care for you.
YOUR SUCCESS IS OUR BUSINESS.

Article Source: http://EzineArticles.com/8887661

Getting Started With Online Marketing 101

If you’re looking to get your first online marketing efforts going, there is no time like the present to get started. With so much business generating from online and mobile searches, if you don’t have an online marketing strategy in place, you’re already behind the curve. Fortunately for you, we have the six essential online marketing steps that you need to take in order to get your campaign and efforts up and running in no time.

Six Vital Online Marketing Steps for Internet Marketing Success

Regardless of your product, service or overall intended outcome, these eight steps to online marketing success will help you bring your goals to fruition, from inception to the market, helping you increase your bottom line by bolstering your online sales.

1. Defining a Keyword Strategy. In the most simple explanation of how online marketing works, people use keywords to find your site which increases your sales. Of course, it’s much more complicated than that, but that does give you a sense of just how important your keyword strategy is. Keywords are the words that people type into search engines to find what they are looking for. If you’re a dog grooming company in Boise, some of your keywords will be “Boise” and “dog grooming”. But because you’re probably not the only groomer in Boise, you’re going to have competition out there for those keywords. That’s where your keyword strategy comes into play. The goal here is to find keywords that have a high search volume but low competition. This means that people are searching for these keywords, but your competition hasn’t optimized their sites for those words. By using keyword tools such as Google Keyword Planner from AdWords or Wordstream’s keyword tool (both free), you can research and plan your keyword strategy effectively.

2. Optimizing your Website to Increase your Online Presence. Once you have your keywords, it’s time to use them in order to optimize your website. Optimizing simply means creating a website that is more easily found by search engines. To do this, you’ll need to sprinkle your keywords throughout the content on your page, including video titles, tag lines, your URL, alternative text, in your subtitles, etc. Basically, you want the keywords to show up so that when a query is entered, when a search engine crawls your site and indexes your pages, it will understand that your site is relevant to those keywords, and in turn, your potential customers. The search engine will then direct traffic to your site, thus increasing the chances that you make a sale, which is the goal of online marketing.

3. Creating a Blog and Content Marketing. Part of the content on your site that can be keyword optimized will be your blogs. Blogs are a form of content marketing, or content that has the specific goal of driving sales. In fact, all content on your site should be driving sales as per online marketing 101, but it should also present some value to your viewers. This will keep them interested as well as attach value to your product, service or good. Plus, blogs have a few additional benefits such as creating fresh content (which helps you rank higher and stay relevant in the eyes of search engines and customers) and having the ability to go viral. An item that goes viral (most likely through social media, but sometimes email and other mediums), will increase the reach of your brand and message.

4. Promoting your Content through Social Media. Social media is a huge and free online marketing platform that is a must-have for anybody looking to increase their online sales. If you aren’t on social media sites like Facebook, Twitter, LinkedIn, Instagram and Pinterest already, you need to be by the end of the day. Social media allows you to connect and interact with fans and clients, tailoring and delivering your branded message for free while creating more in-roads to your website and keeping you fresh in the minds of your customers-and that’s just the tip of the iceberg. The bottom line is that social media is the most popular online marketing tool nowadays.

5. Turning Leads into Conversions. Once you have leads coming into your site, you want to have a sales funnel structure that constantly pulls customers further towards making a purchase/signing up/downloading/etc. This is vital to the success of your online marketing efforts. To do this, your website should provide an easy-to-use customer experience that doesn’t distract them from the final goal (the conversion). The customer should receive increasing value at each step of the way, further pulling them into the sales funnel. The site should also make it clear what the customer should do through the use of clear and concise calls to action.

6. Analyzing and Refining Your Strategies. Finally, you need to constantly monitor, analyze and refine your online marketing strategies. You can do this through a number of free sites such as Google Analytics and Google Webmaster. Monitoring how successful your site is by analyzing your keyword strategy’s effectiveness and metrics such as your bounce rate will allow you to change and refine your online marketing strategies as you go, with the ultimate goal of optimizing your traffic and conversions in mind. You want your message to get more and more targeted to reach the exact customer base that you need to in order to maximize sales, the overall goal of all online marketing.

Furthering your Online Marketing Efforts for More Success

After you’ve implemented these six online marketing steps, most of your groundwork for online marketing success will be laid. Of course, it’s important that you understand online marketing is an ongoing effort-there is no passive action that can lead to true internet marketing success. You have to constantly analyze and refine your marketing campaign strategies, as well as provide fresh content if you want to stay relevant in your niche.

And while there are both simple and complicated ways to do these things, the bottom line is that they need to get done. Which path you take depends on your online marketing goals and the time and energy you wish to spend. Of course, you can always outsource these jobs, but regardless of whether you want others to do them for you or you want to handle everything yourself to cut down on expenses, there are some key points for moving forward with your online marketing efforts that you need to understand.

Article Source: http://EzineArticles.com/8091874

Impacts of Graphic Design Development on Teaching Graphic Design in the Arab World

I don’t firmly believe that the Arabic library contains sufficient books dealing analytically with Graphic Design that could support the Arabic universities, with specialized art academies, and could be utilized as special curriculum within the teaching plans of these academies. The Arabic library is condensed with other artistic methodological books in addition to some translated books which discuss the basics of design, advertisement, and other topics that fall within the framework of advertisement.

The fact is that there is a short understanding of the comprehensive concept of Graphic Design. This concept is not sufficiently represented by advertisement and publicity or printing design because such specialization per se received little attention before the advent of computer to the Arab World and the return of unspecialized cadres living in the European countries and USA, who brought with them the sophisticated technology and transferred it to us without defining its actual identity, academically and vocationally.

With the start of teaching this specialization, dependence in determining the study plan was basically on the academic staff entrusted to teach such specialization. Some were distant from the roots of this specialization and others considered that any person with a specialization in art or architecture can play the role of planner. But, after a careful review of the total study plans in most Arabic universities, we realized how unbalanced and, sometimes, insufficient such attempts were; they have no identified identity; half of them were fine arts and the others tackled one part of Graphic Design but of no grass root.

Any method for teaching Graphic Design has to bear in its priorities the promotion of creativity factor and concentrate on the techniques and demonstration methods and their correlation with skill to enable the student of this specialization to benefit from this study- this should also include, but not limited to, studying related knowledge such as Graphic Design history and its theories to allow the students to apply what they learn to develop their own means of creativity and invention.

It is necessary to take into consideration the needs of new students in Graphic Design and students who are expected to graduate by defining a systematic plan capable of gradually refining design students to enable them to acquire expertise and techniques.

First levels students need to be introduced to Graphic Design history, manual skills, and design principles and techniques through the computer in order to develop their capabilities in designing and creating advertisement campaigns or integrated projects that include logos, posters, Internet homepages and other materials, any graphic designer will need.

High level students need to be introduced to the approaches that can develop their technical and intellectual skills as well as develop the innovation status through carrying out series of integral projects in presenting their works entirely and collectively. These approaches should be able to grant student enough space of positions sets they can apply for through a group of specialties that fall under the umbrella of Graphic Design. All of this will not be materialized without provision of studios and labs qualified to perform the role required in addition to cadres qualified technically and knowledgeably to realize the goals of Graphic Design. Graphic Design syllabus relies, in its execution, on the practical principle as well as on the theoretical one. Further, it mentally qualifies and trains the student to face the changes and the techniques of time as well as empowers him to deal with what is to come as the extract of developed fields of knowledge related to Graphic Design taking into consideration the necessity of linking it with the classical approach that is linked with cadres that need to be qualified in order to be able to keep pace with the latest techniques of information and knowledge.

As a fact, when we talk about Graphic Design, we should pay considerable attention to widening the base of Graphic Design that exceeds the limits of typing which is the result of its development and to reach various resources of visual communication, as television, computers and internet which enable us to get better view of the resources made by other people in different parts of the world. This will definitely help us to be more creative, innovative, and more able analyze and assess, and, that of course, requires a good deal of curiosity which can be enhanced and triggered by the size of acquired information in form and substance.

Methods of teaching can rely on multiple factors, such as increasing the need and curiosity of the student to learn, expand his knowledge, self- confidence and be more self-motivated in order to overcome what is new through applying intellectual practices, keeping pace with science and utilizing it to trigger his imagination and increase his meditation and search for new mechanisms and methods of work. Therefore, triggering the challenges in a student is inevitable; this can be supported with mechanisms that enable him to find solutions to problems he may encounter through the use of special techniques and knowledge pertaining to his specialization. However, this will not be enough to enable the student to use his manual skills, design programs and its techniques, if he is not qualified to know when and how to handle an idea and when it is able to realize to target.

From the above mentioned, any academic approach we think of as a base to be used to teach graphic design should take the following into consideration:

1- Implementing Graphic Design education in professional practice.
2- Development of different Graphic Design media due to their direct correlation with technology.
3- Design and critic theories.
4- Importance of designer’s material cognition.
5- Designer’s language and its theory as well as his ability to talk.
6- Designer’s decent visual eloquence.
7- Designer’s education in art, design sciences, society, literature, technology, sciences and industry.
8- Knowledge of the theories of communication and transfer of information.
9- Management of programming, computer science and the science of management and marketing.

The focus should be directed towards the personal design of each student and toward the various methods that boost his design abilities beyond the single design problem as well as toward successful and appropriate self motivating and development. Further, critical thinking practices and search and development of concepts and contents of analysis, editing and technical execution need to be developed through going over the special skills expected in designing all Graphic Design media as they are considered unique communication media.

– How can we contribute to Graphic Design development?

Before answering this question, it is necessary to emphasize the important role of the teaching curriculum or the teaching plan, the size of information presented through it, the methods and means approved to apply it, its resources, its relationship with information revolution that shorten time and distance as well as the positive and negative role of this revolution through emphasizing the methods of teaching the curriculum that depend on integral expertise, the purpose of which is knowledge and refining it.

We should emphasize the necessity of matching Graphic Design teaching plan and its coherence with time and its development, its relationship with the latest audio-visual technologies in addition to the information management, which forms the basis of the designer role through the ability of graphic design teaching curriculum and its philosophy to comprehend the challenges of time (the time of information and technology) so as to enable the student to comprehend time product with its information in an effective way and to be active in developing his portrayal impression of information in order to direct it in a form harmonious with the language of time.
This needs a set of books that focus on the following topics:

History of Graphic Design:

This book should present a survey of the main events and accomplishments that led to the evolution and development of Graphic Design so as the student can track the ceaseless search to clarify the ideas beginning with (pictograph), the symbolic picture drawn on the walls of caves, and ending with the latest of graphic designs. Suck knowledge will help the students to be acquainted with cases of innovation and innovators in addition to knowing the depth of technology that formed communication media revolution in Graphic Design.

Graphic Design fundamentals and factors.

These books should present the definition and analysis and comparison of all design fundamentals and factors. They should emphasize design fundamentals and factors with regard to forming and their manual skills through the use of technical tools and methods, the ways, procedures and presenting the work of Graphic Design in a professional way so as to identify the ways of creating high quality works that persist through Graphic Design programs for each later specialized course.

Programs of publishing and design

Such books should present the definition and analysis of all programs specialized in design and editing which the designer will has to use to acquire the required skills to be used in other courses that would assist him when entering the world of contemporary markets. An indication should be made not only to its tools and uses but also to its software infrastructure. Among these programs:

Adobe PHOTOSHOP
Adobe ILLUSTRATOR
Corel DRAW
Desktop of PUBLISHER
Quark Xpress
Front PAGE
Macromedia Flash

Printing: Techniques, origin and development

Such books should present define and analyze the development stages of printing, its approaches and technologies as well as defining the designer with the post-stages of printing and pre-printing and special design characteristics for each printing style such as the offset, silk, rotogravure and others. Further, these books should tackle the history of printing letters, their technical and aesthetic uses as well as solving presentation and text style problems.

Graphic Design concept:

Such books should present innovative strategies for design-related problems and issues. They should focus on: Establishing firmly effective design, boosting and reinforcing knowledge and skills of Graphic Designin order to present projects’ management. Such books should also provide methods to master the skills of analyzing researches and design processes which lead to innovative structuring and design final solutions with developed decisions that reflect a high level of expertise, study and accomplishment too.

Electronic multi media

These books should define and analyze all specialized programs used in training graphic designers in developing interface inputs related to electronic Graphic Designfor electronic communication means. The target of this course is to focus on interaction packages of the laser discs in order to find solutions to design styles special for books, electronic magazines, interactive information, education sequence, presentation, interactive television and the increasing goodwill of services special for the internet and interface inputs of desktops. Furthermore, the books should provide students with new software and technical information that qualify them to work on linking chains in the Internet, critical locations and how to manage sites on the internet as well as how to design their pages.

Defining types and tasks of Graphic Design means

These books should define and analyze Graphic Designmedia, their promotional and the commercial tasks in particular. They should emphasize the research and study of the extent of response and invitation of media which all come under new letters, brochures, guides, catalogs, flyers, newspapers, magazines, posters, signs, ads., calendar and other media. All of these come together through the form of solution and determining the identity of the targeted audience to fulfill the goal and the use of the piece of information in order to determine the form of the printed material or the medium.

Photography

Such book(s) should define what photography, normal and digital, means, its history, stages of development and tools in addition to its importance in related to Graphic Design. It should tackle the methods of photography serving Graphic Designand how to apply them inside or outside the studios. Moreover, the book should demonstrate the theoretical and practical concepts of the methods of commercial and industrial photography.

Marketing

This book(s) should define and analyze marketing tools related to Graphic Design which will help the student to develop his ability to distinguish between long term and a short term designs, and the different forms of communication means. In Addition, such book(s) should train the student in the principles of team work and group effort in tailoring campaigns, and introducing innovative marketing ideas in cooperation with the text writers, executive manager and other main players. Identifying the requirements of the market in terms of promotion and marketing a product will include all stages of planning, marketing research and final implementation. All these require the student to identify the goals, purposes, problems, chances, the targeted audience, the innovative strategy, competition, mass media strategy and the communication means to be used.
It is not surprising that the sources of books are international 100% due to the absence of Arabic books specialized in Graphic Design.The fact is that the roots of this specialty are European and the technology and techniques utilized are also international.

The goals of innovative work combined with designer’s competency and qualification are the basis on which planning strategy depend to prepare study plans that motivate and activate creative thinking and relate it to information technology relying on the different levels of human knowledge and scientific programs supporting the principle of how to understand and apply comprehensively a Graphic Design program in order to protect it from short term programming relying, in this respect, on the designer’s cognitive theory, the language, his ability to deal with time changes, technologies, and his training.

Our target is to arm the student with skills, courage, innovation, ability to judge and assess, and curiosity that depend on the size of information, knowledge and content of what is acquired.

Article Source: http://EzineArticles.com/1321752

Not All Apps Are Created Equal

On the surface, all mobile apps might appear to be pretty similar – many of them supply the same types of features, information, even user interfaces. However, when you really start comparing different apps, you’ll often notice limited functionality, speed, and quality of display on many apps currently being utilized by small and large businesses alike.

Essentially, what’s being described here is the difference between a mobile web app and a native app. A native app, or true app, is specifically built for a certain mobile device, such as an iPhone or Android, and is installed directly onto a device via a marketplace, like The App Store. Web apps run in your mobile device’s web browser; each one may have its own specific features and quirks, and are created using a standard development process.

While each business has different needs and expectations for their apps, native apps are generally regarded as the superior choice for a myriad of reasons.

The capabilities of a mobile web app versus a native app are really where you start to see the differences. Mobile web apps are more limited in their capabilities for the simple fact that they are often not built specifically for a device – in their simplest form, they’re essentially a mobile version of a website, which may or may not operate the same on all devices. Because they’re not built in to the fabric of a given device, they also cannot utilize many of the aspects of a smart device’s hardware and features.

Native apps, however, are built to interface with each device’s native features, information, and hardware, meaning the feature options for your app are significantly greater.

The other main difference you’ll notice between a mobile web app and a native mobile app is how they’re downloaded and accessed on various devices – this plays a big role in how you can market your app and use it to generate revenue for your business. Mobile web apps are accessed through a mobile device’s web browser, rather than downloaded from an app store, which means it can often be harder to get in the hands of your desired users simply because there’s no way for people to search for the app.

Native apps are downloaded directly to your mobile device and run as a standalone app, rather than through your device’s web browser. Additionally, they’re hosted in app stores and marketplaces, allowing perspective users to search for or organically find your mobile app. While native apps do have the extra step of undergoing an approval process in order to officially be put on the market, this does put them at somewhat of an advantage, credibility wise.

From a development standpoint, mobile web apps present a less daunting task. But while their common code base across all platforms might sound appealing, it can slow performance and also presents significant limitations both technologically and aesthetically. Additionally, the absence of a store or marketplace makes it harder for users to find your app, and the lack of approval process can often compromise quality for the app users.

Since native apps have to go through such a rigorous approval process, these apps tend to have better quality, uniqueness, and safety. The iPhone App Store, for example, is notorious for not approving apps because they don’t meet the correct requirements.

This is great news for app users because they’re guaranteed a higher quality app. On the other hand, this can be considered a good news/bad news situation for app developers; getting your app approved usually involves a longer, more tedious process, often requiring rebuilds and multiple submissions, which may extend the amount of time it takes to make your app available to your customers. However, once you get an app approved and available in the app store, your business’ credibility goes way up because consumers can be sure you’ve developed a quality app.

One of the most compelling reasons to go with a native app is their capability to interface with all of a device’s native features, information, and hardware. Therefore, the power of what your application can do is not restricted like it is with web apps.

Native apps, unlike mobile web apps, are able to utilize the GPS system on users’ devices, the time and date stamping feature, the camera, and so on. Think of the possibilities when you have this type of technology built into your app!

For example, one of the most powerful features available to native apps are push notifications – the pop-up messages you receive on your mobile devices with important info, coupons, etc. This type of functionality is not available in mobile web apps because it is part of a device’s hardware, and a mobile web app is only running within the device’s browser. With a native app, however, you’ll have the opportunity to send push notifications to anyone who has downloaded your app! Push notifications are also known for their incredibly high read rate, meaning your message is being viewed by nearly everyone you send it to!

GPS technology is another powerful tool being utilized through native apps. Many businesses are implementing GPS-triggered coupons or messages into their app, meaning they can setup a virtual fence around their business or in the area, and when an app user crosses that fence they’ll automatically receive a notice of a special message or deal because they’re close by. This use of innovative, forward-thinking technology can really only be utilized through mobile app development, and is practically invaluable to businesses seeking to truly engage their customers.

Apps will only continue to use more and more of the technology of each device over time, which means consumers will come to expect more functionality that mobile web apps are simply unable to provide.

A truly beautiful native app will make your business stand out on your customers’ device. It will go through all the rigorous approval processes required of native apps and will be configured to use all of the capabilities, information, and hardware that it was expertly built for. Therefore, it will stay relevant and useful with the changes that will naturally take place during this technological boom.

Here at AppGiraffe, we build native apps with an eye towards what’s common across each industry, as well as features that are unique to each. Similarly, we build for today and we continue to build for tomorrow.

Learn more about native mobile apps from AppGiraffe here.

AppGiraffe helps small businesses participate in the mobile explosion with affordable, world class technology. AppGiraffe provides small businesses with an-easy-to-use interface, innovative features tailored for their specific business (such as Geo-Location Triggered Push Notifications) and a comprehensive plan to get customers to download their apps.

Small Businesses using AppGiraffe apps are able to differentiate themselves in the marketplace and go beyond an information-centric mobile app to a mobile app that generates revenue for their business.

Article Source: http://EzineArticles.com/7347502

Business-To-Business (B2B) Marketing

Business-to-Business (B2B) marketing in very simple terms, is the practice of marketing products and services to enterprises in order to keep them operating. This is in contrast to Business-to-Consumer (B2C) marketing which focuses on the consumer. Popular business to business markets include manufacturers, government, resellers as well as non-profit organizations. They focus on selling their services and products to other enterprises. One major way of distinguishing between business-to-business and a business-to-consumer marketing is the kind of products and services being sold and the type of enterprises that are targeted in the marketing efforts. While the former promotes products and services that are mean to help other enterprises operate such as equipments, spare parts and components, raw materials for production as well as supplies and services for processing.

In business-to-business marketing, the process of purchase process is also a marked difference from the B2C marketing. This is because in B2B marketing, the sale is based more on logical considerations than emotion which is what obtains in B2C marketing. However, the cost associated in marketing in B2B in quite higher than what obtains in B2C. In marketing to other businesses, it is important to place emphasis on the logic of buying the product or service to the organization. The features and usefulness of the product or service in the achievement of organizational goals is what will drive the organization to make the purchase. This is because the key issues in the B2B market are information and knowledge.

Business-to-business marketing also involves a lot of research although the research is more complex than consumer marketing research. There are four issues that differentiate the research in business markets to consumer markets:

i. The comparative complexities in the decision making unit in B2B markets
ii. The comparative complexities in the product/services and applications for B2B markets
iii. The small size of customers in B2B markets that however have a bigger consumption of products and services than the B2C markets.
iv. The crucial nature of personal relationships in B2B markets.

B2B marketing also has also found an outlet on the internet as many enterprises have established their operations online. Enterprises like those that are involved in import and export have found the internet very useful conducting their businesses. This is because of some comparative advantages that the internet offers them. These include:

i. The enhancement of the supply chain management system’s operations
ii. Enhances the product content and internal messaging system
iii. Enhances the Return on Investment (ROI)

In the course of conducting business online, B2B companies need to bear some facts or statistics in mind in order to succeed:

i. B2B companies need to be listed on search engines: According to statistics, over 70% of B2B buyers begin their purchase by searching on search engines
ii. B2B websites must be optimized for the right keywords: Bear in mind that 77% of B2B prospects prefer to use Google than other search engines and they also usually click on organic results.
iii. Invest in Pay per Click: Inasmuch as the organic results get the most returns, it is important to cover all bases by also investing in PPC programs.

Robert H. Mitchell has more than 20 years of diverse marketing, communications, brand management and creative direction experience. He can be found on the web at http://www.marketpain.com a marketing blog that focuses on tips and tricks to make marketing your small business less of a pain. For even more marketing resources, follow him on twitter at http://www.twitter.com/marketpain.

Article Source: http://EzineArticles.com/5440771